How Blueknow transformed cart recovery into an essential Quick-Win with Electrodepot

🕐 00:05

Well, with Blueknow, in my case it comes from a long time ago because in my previous stage, before I was in Electrodepot was already working with you, but well, it is true that in my current stage at Electrodepot we have been working together for we have been working together for two years now. The truth is that, well, knowing you as I know you, when I came to this project decided to contact you to to cover something as important as is the recovery of cars and, well, knowing your solution and knowing the agility and agility and transparency with which you work, the truth is that it was a quick-win that had to be covered quickly and well, that was a bit of a decision and we are satisfied to have taken it.

🕐 00:48

For us it is important, as in any e-commerce, to focus on a fundamental KPI, the conversion rate, but it is true that for us beyond the conversion rate we also like to look at the overall conversion rate overall site conversion rate, but also the conversion rate we have in the checkout, which is a point where Blueknow works directly. And for us, I could tell you that since we've been working together, the obsession that we have on that complexion rate which we call by the French translation, is a bit of a concept within the group, because we've been able to improve in the last few months, even these years that I was telling you about, by around 15% to 20%. can't tell you exactly what percentage that applies to Blueknow because you know that the optimisation of checkout is something very dynamic, very constant and it never ends, but it is true that in recent times we are experiencing incrementality or or we have obtained that increase of around 15-20%, I would say.

🕐 01:56

Well, I think there is an important part that I really like to highlight. Firstly, the incorporation of a tool that allows us to recover carts. In many cases it requires implementation by IT teams, even if you decide to do it in-house you need technology to help you do it. And well, for companies like us, we are very developed in other countries and in Spain we are trying to accelerate, it is important to have a tool like Blueknow that allows us to basically do that plug and play and have a functionality like this practically from one day to the next and, well, to start to see the incrementality that they generate in the business. In the end, there are many customers and in our sector it is accentuated by the fact that customers who, when they reach the shopping cart they decide to compare, as do any of us, they abandon a session and it is important to be able to follow up and to remind the customer that you have been there at that stage of the decision making process and why not, why not, to place your bets with them and see if you finally get the customer decides to make the purchase with you or try you out to see if it really meets their expectations. So for us we are very satisfied to have started working. Insist, I value very much that agility when it comes to implementation. And then, there is also a very important part which is measurement, because at the end of the day there is a remuneration based on the sales that are achieved and this transparency is very important both on the one hand and on the other. Well, it is always necessary to make a fair allocation according to the value within the chain of attribution that is generated. For me, this transparency and agility with which transparency and that agility with which we work.