Impressive growth after switching to Blueknow's cart recovery solution

🕐 00:06

We with the solution we had before for our abandoned shopping cart, we saw that every month it was decreasing and in June we started to implement Blueknow for the to implement Blueknow for the cart, and if you look at the graph it was like it was going down, and all of a sudden it really, I mean, it was like a brutal growth from one month to the next, and, well, if you look at it a little bit comparing the time that we have been with Blueknow with the previous period with the other solution we had, in total we have increased, above all, in terms of users that come to receive that email, which is exactly 141% more users, in terms of transactions have increased by 73%, and increased by 73%, and in terms of revenue by 81%. In other words, the increase is to the point that 16% of the revenue that we currently have from CRM comes from Blueknow alone. So it's a big percentage of CRM right now.

🕐 01:13

Above all, the pop up has helped us a lot in terms of getting new leads, and also in terms of also to get new leads, people who maybe before simply put a product in their shopping cart, but as they never put their never put their email in the Shopify part of the check out, we couldn't that conversation with them and, however, having the pop up that pop up every time they go to try to check out, we've noticed that a lot, both new leads coming in and also a little bit how those leads then end up converting, which is also a big part of why the part of why the abandoned cart has improved.

🕐 02:03

To help us with all of that, to start with is that we have like a very direct relationship with the Blueknow team and so now, for example, that we are Halloween campaign and we are also starting with Black Friday, it was even themselves the ones who started to propose ideas to us of ''look, this is the way we are going to try to improve this year''. These are things that worked last year, so, also, being a sector in which the customer looks at many the customer looks at so many products at the same time, is very attentive to so many brands it is very important to try to have more personalised conversation with the customer. So, with all the changes that we are implementing, we have now changed the subject lines so that they are more in line with the date we are more in line with the date we are in. Or, for example, we have also added a countdown within the email for the end of a promotion, we are also adding different types of banners with the promotion we are in. For example, if we are in the sales period, we add a banner saying: ''Hey, you have up to 50% discount'' or whatever, then all that kind of personalisation in the email, it helps us a lot to add a little more value to our emails and that it's not just the same old to our emails and that it is not the typical abandoned cart where you get you've been looking at these products''. but you also get little bit more of a more appropriate message to what you've been looking at on the web, in the period that we're in, so in that sense we are quite happy.