How Blueknow Transformed Cart Recovery: Pablo Medina Reveals Keys to Multiplying Revenue at Allzone

🕐 00:06

It's really that this is what we saw that was different from the rest of what was out there. from the rest of what was out there, which was more canned, you are more artisanal, to put it in a way. and well, that is also demonstrated by the fact that we have obtained conversion through the conversion through the recovery of abandoned cars, which is quite a big difference to what we were getting with the canned tools.

🕐 00:36

In terms of actual numbers we are with a recovery of about 700, 800 abandoned carts per month. That's more or less a 12% conversion recovery rate out of the total turnover, which is high, which is also the truth, in the first phase, in the first recovery phase, which is in the first month that the customer gets the cart back, is where we get the most conversion, almost 70% of the 12% that comes from there. And in terms of purely economic figures, we are talking about almost between 450,000 to 750,000 a month that we recover through the tool.

🕐 01:32

When we activated the pop-up it was almost when we activated the pop-up it almost doubled the conversion rate.

🕐 01:49

Go as a guest to a lot of events, we are very much in Prestashop's hand too because we are a website developed with Prestashop, rom Prestashop and both to web summit and to all the places where I go so when they ask me which are the partners we work with you are the ones we are recommending the most.