How Openfarma Increased revenues by 6% with Blueknow: Key cart recovery strategies

🕐 00:04

I've been managing e-commerce since 2017, so over the years we've always tried to optimise both revenue and more importantly the traffic coming to our portal. That's why I chose Blueknow several years ago to optimise all the numbers.

🕐 00:28

I don't remember, but I think it will be four or five years.

🕐 00:42

The idea of collaborating with you came from me, so I was the one who reached out to you. Because I had a cart recovery programme that wasn't meeting my expectations with you it was possible to optimise it with and email after one hour, another email after 24 hours and a third email after 72 hours. Of course, the one sent after an hour has an extremely high open and interaction rate.

🕐 01:18

I took a look at the platform and I believe we're at about 5 or 6%, even a little more. And so let's say it's a great percentage of the total revenue. And then there's also the discussion of various ladders of effectiveness. As I said before, I would probably say that the first email is the one I feel is the most effective, but the one sent after 24 hours also has an excellent open rate. If I'm not mistaken, we're around 50%.

🕐 02:05

Were around there's a moment when the email is sent so the user really wants it because we are talking about an average dropout rate of 75% in the e-commerce world. When users receive these emails, they have an average purchase click rate of 50%, which is extremely high.

🕐 02:37

There's also a great response there a great click. Right now, I don't exactly know what's going on, but for sure, from the platform you can see that they interact a lot with this pop-up and enter their email and then they get contacted again.

🕐 03:07

Yes, in fact, I've been doing well and I've been continuing this collaboration for years.